
I am posting from Victoria, BC (staying at the lovely, historic Empress Hotel) where I am attending Canada’s national technology transfer conference hosted by the Alliance for the Commercialization of Canadian Technology. I have a few days to reflect on Canada’s technology transfer (TT) industry where I began my story many years ago, my story which was recently told in “From Broker to Broker in 17 short years” posted on Peter Levesque’s blog at Knowledge Mobilization Works! Over the next few days I will join some of my former colleagues from my former lives as we consider the state of the TT nation. This is what I think going into the conference:
It’s time for TT to grow up.
TT has done some wonderful things for industry, academia and for society. Don’t just look at the money reported by StatsCan’s “Commercialization of Intellectual Property in the Higher Education Sector” which reported $52M in royalty revenue for Canadian universities in 2007 (Read the report here) but look also at the Better World Project that tells the stories of societal impact of TT. Nonetheless, The Council of Canadian Academies recently released its report “Innovation and Business Strategy: Why Canada Falls Short” (Read the report here). Canada continues to under perform on innovation metrics. This shouldn’t be news but academic TT needs to examine its role in this innovation system. Canadian institutions spent $41.8M to generate the $52M in royalty revenues (http://www40.statcan.gc.ca/l01/cst01/scte04-eng.htm) not to mention all the investments in managing research contracts, Material Transfer Agreements and Confidentiality Agreements and support for internal and external legal counsel. The system isn’t running on all cylinders, or, as Ron Freedman of The Impact Group says, we need a new paradigm for research and innovation (http://www.thestar.com/comment/article/686405).
It’s time for TT to grow up.
By this I mean it is time for TT to grow, expand and explore new value propositions. The unilateral push of patents into the hands of industry is only one space where the university and industry interact. It’s time the talented TT workforce applied its skills in brokering university-industry relationships to the many other spaces of university-industry engagement. Some universities already take a more holistic view of these spaces. The Co-operative Education & Career Services administers the co-operative education system for the University of Waterloo. Luc Lalande (@LucLalande) at Carleton University spends only about 5% of his time pushing patents out the door. The other 95% of his time he is supporting innovation and entrepreneurship of his faculty and graduate students. Penn State recognizes the broader roles of university-industry engagement in local innovation systems (http://oewd.psu.edu/tre/files/Proceedings-10-06-08.pdf) and the Rochester Institute of Technology has set up a centre to support student lead innovation (http://www.rit.edu/news/?v=47022). Look for York University to soon launch Innovation York that will learn from may of these experiences and develop a hybrid of technology transfer, industry liaison and knowledge mobilization.
As we described in Evidence & Policy, KM isn’t a discrete activity but a suite of services. Why do we continue to rely on TT as the principle means of mediating the university-industry relationship? Imagine the potential for impact if we further increase the flow of people, ideas, money and materials between universities and industries by allowing the substantial talents of the TT workforce to support a broader range of university-industry engagement. Imagine the increased quantity and quality of industry matching research grants from CIHR, NSERC, OCE and yes, even SSHRC whose business, management, finance, legal and design scholars are very much relevant to industry.
As I previously wrote (KM & TT: Chapter 3), TT has something to learn from KM and that is why I am here at ACCT. Over the next 2 days I’ll blog and I’ll tweet (@researchimpact) from the conference. In addition to re-connecting with old friends I’ll be looking for new ideas and new friends who I can grow up with. I’m ready to grow up.
Are you?
Well, one thing KM offers – or, at least, one thing it has offered me – is a better understanding of the nature of collaboration. There’s a lot of chatter, in the world of research, about the need to break through the silos in which academics are often isolated, and to bring these supposed hermits blinking into the light, into contact with others. Of course, the image of the researcher in the silo has become a cliché, and clichés can grate a bit, especially when you study poetry, as I’m fortunate enough to do. (Poetry, see, often tries to avoid clichés in pursuit of some more memorable way to say what amounts to the same old thing.) But when I really think about the cliché of the silo, I can’t help but picture an academic in an actual grain silo, up to his Adam’s apple in sorghum or something. As I picture it, this poor professor (or graduate student, or researcher) is talking and talking, saying important things even though the words remain trapped in the silo, caroming around, echoing uselessly. Outside of the silo, passing pedestrians hear only muffled noises, if they hear anything at all – if they even notice the silo! The silo, I should add, isn’t necessarily the academic’s fault; it may be the result of a discipline’s insularity, or the rigidity of institutional barriers, or any number of roadblocks for which there may be good reasons.
So the silo metaphor, though a little cliché and unwieldy, is not so bad, if you really think about it (and, by doing so, rehabilitate it). And KM people, like poetry people, are always, it seems, thinking in metaphors and analogies and similes. One of the better metaphors sees knowledge brokers as agnostics: in other words, they believe in collaboration but have no firm, orthodox ideas about the form that collaboration should take. Another good one: knowledge brokers are especially imaginative matchmakers. They’re always looking to manufacture novel matches between researchers, policy-makers, and practitioners. They’re open to different, Twister®-like relationships.
Many of us think that KM (KT/KE/KTE/KI/KMb… whatever) is an emerging discipline. It may be an emerging academic discipline but the practice isn’t new. Jonathan Lomas [Brit Med J (2007) 334:129] reports that KM-like networks of industry and academics were active in the German dye industry in the late 1800s (side bar, this might have been more like industry liaison than KM, for more on that see our blog
How many of these key points from the article sound familiar to you?



Let me say off the top that I enjoyed both books but for different reasons. “New Community” gives detailed descriptions of social media tools including blogging, microblogging, social networking sites, social bookmarking, social news, new media (videos and photography) and informational social media such as wikis – and check the end of each chapter for the chapter summaries and a snapshot of key messages. Each chapter explores a different aspect of social media with leading product offerings and case studies of how businesses have used each tool for marketing purposes. “Grown Up” explores how NetGeners different from previous generations in education, work, consumerism, family, democracy and civic engagement. Of note are the eight NetGen norms: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed and innovation.
If you want to learn how to maximize your use of (and maybe return on investment in) social media you should read “New Community” but if you want to learn how to work or live with someone under 31 (and a lot of people over 31 as well) then you should read “Grown Up”. Face it, you should read them both.
prosumer.
I stopped mid maki.
We then turned to the electronic equivalent of the library stacks and started reading some really interesting literature that took us to the “two communities” work of Nathan Caplan (American Behavioral Scientist (1979), Vol. 22, No. 3: 459-470). Sandra Nutley and colleagues (
Knowledge brokers increase transparency by acting as guides to researchers seeking to step out of Ivory Towers and to decision makers reaching in.
By the way, in response to my tweeted question,
Peter West uses the name WestPeter on Twitter. According to his Twitter profile he lives in London, ON and is interested in “scholarly articles, books & proceedings of interest to knowledge workers.” On July 1 he posted the following:
… which is why we use shortened urls but that’s not the purpose of this blog… this url is an abstract of a paper from Sarah Michaels (U. Nebraska) titled “Matching knowledge brokering strategies to environmental policy problems and settings”. Only the abstract was available so I contacted Sarah who was kind enough to send me the pre-print (thank you Sarah). Two things are important here: